Launch of the online store for “Q/S designed by”, the casual brand from the s.Oliver Group. The new online store immerses users in the spirit of the brand with a look and feel that succinctly visualise the Q/S designed by brand profile: cool, cutting-edge, urban. The idea behind Q/S designed by is to collaborate with a succession of different international brand ambassadors and brands. The first big highlight for the brand’s new direction is an exclusive collaboration with global DJ star Robin Schulz, who not only gives users a very personal glimpse into his exciting lifestyle but also offers a capsule collection that he designed himself. The design of the new online store is fully responsive and offers a whole host of impressive features, such as a shared shopping basket with the main s.Oliver brand, a sticky product details cockpit next to the product images, a sticky burger menu even on the desktop site and lots of microinteractions.