UX, Interface & Navigation Category

Entry Title:

Digital Picture Organizing App

Category:

Professional UX, Interface & Navigation

Position:

Silver

Design Director:

Sophie Soyun Kim

Design Team:

StudioRed

Company:

StudioRed

Individual Credit:

Sophie Soyun Kim , Senior Product Designer , Studio Red

Advertiser/Brand:

StudioRed, US

Designing a digital application that focuses on millennial users. After research of user pain points and usability of current solutions, StudioRed developed a strategy to increase user retention and motivation to use the app. Gaming features such as progress bar and rewards are utilized to increase user enjoyment and return rates.