Entry Title:

SMART PET CARE

Category:

Professional UX, Interface & Navigation

Position:

Silver

Design Director:

Sophie Soyun Kim

Design Team:

Studio Red

Company:

StudioRed

Client:

www.UnicornPets.com

Individual Credit:

Sophie Soyun Kim , Senior Product Designer , StudioRed

Advertiser/Brand:

StudioRed, US

Advertiser:

Unicorn Pets, US

StudioRed was challenged to create a first vision of the new AI interface for users pet health. The system had a range of benefits, multiple portals, an E-store and backend operations interface. Our initial work was to outline a positive user experience for the customer interface. The goal was to engage the user, inform them of the benefits and through a free initial interaction compel them to remain with the system because of the benefits to their pets health, feeding, overall food and water intake and Veterinary Doctor auditing. The creation of the overall system flow, design ethos and visual feel led to review of the different application characteristics. This was audited on both desktop and mobile displays.