GlueStore - Concept Work

by Shillington Education

The Brief: GlueStore wants to increase sales, memberships to their brand and become the number one stop shop for festival goers.
Solution: A digital and print campaign across the GlueStore website, social media, and instore point of sale, incentivising their young target market to only go to their Store to buy their festival outfit as they go into the draw to win a festival experience package. It’s inspired by the iconic seventies festival era and Stussy, a brand that GlueStore stocks.