Campbell’s Wrapper

by Savannah College of Art and Design

The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way. The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Chunky, Steak and Potato wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant elements like lines. I have used Helvetica & Adobe Garamond as my major typeface.


Silver in Typography 2022, Student

Created by:

Lead Designer

Qing Lei

University or Design School

Savannah College of Art and Design

Profile Website

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Project Website

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