Darkroom Branding

by Jiawei Wu

Darkroom is a community-based bar that allows for photography enthusiasts to come together and share their works. The bar is filled with various styles of photography in order to spread the charm of photography to the visitors. The branding focuses on reproducing a classic feeling to the bar while also delivering a minimalistic image. In the branding, concise, clear san serif font and vintage serif font were used, with various levels of spacing used between each letter for a great typography design. The visual system, print application, and advertisement posters help the audience to feel a modern yet traditionally technical photography image. On the postcard, contemporary photography and traditional printing technology equations provided by the shop owner are used to bring customers a unique photography experience.


Gold in Restaurants / Cafe 2022, Freelancer

Created by:


Jiawei Wu


Darkroom Cocktail