UX, Interface & Navigation Category

Entry Title:

Real Time Vertical Platform


Professional UX, Interface & Navigation



Design Director:

DAvide Colla

Design Team:

Davide Colla, Silvia Lanza, Benedetta Spreafico, Alessandro Zilli




Discovery Italia

Individual Credit:

Benedetta Spreafico, Art Director, 150UP

Individual Credit:

Alessandro Zilli, Motion Designer, 150UP

Individual Credit:

Paolo Cardillo, Product Manager, 150UP

Individual Credit:

DAvide Colla, Designer, 150UP

Individual Credit:

Silvia Lanza, Designer, 150UP


150UP, IT


Discovery, IT

Real Time is the ultimate TV channel for the Italian female audience, well known for sharing surprising and extraordinary stories of real people. Last year, 150UP was asked to design and create a vertical online platform: a digital support to share engaging contents outside of broadcasting, always maintaining Real Time warm and direct tone of voice. Our working process followed specific steps: study and implement User Experience and User Interface, develop the Frontend, define the Editorial Setting, design the Video Identity. Through direct workshops with the client, it has emerged that the main objective was to convey in this new channel the major attributes associated with the brand. The result? A distinctive platform with a coherent identity and captivating design, ideal location for the engaging contents connected to Real Time shows and characters. The response from users was outstanding: in 3 months since the release date, the website has reached more than 1 Million visits per month. We are very pleased with helping Real Time make a big entrance into the digital world.