Beauty, consciously considered.
Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier—redefining the edible beauty space. The brand strategy and philosophy has been applied to all assets, from packaging and collateral designs to brand guidelines and internal brand decks allowing everyone concerned with the brand to understand and champion the spirit of it.
We designed a core logo and monogram for the brand to work across a vast array of touch points, from product packaging through to digital applications. For this luxury brand, simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. With this in mind, we worked in collaboration with industrial designers to create a bespoke form that fulfilled the design brief of luxurious and sustainable. Simplicity is reflected in the combination of two natural materials; glass and wood. Sustainability is achieved through both material usage and reuse of the vessel—employing a refill system. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing perception, desirability and relevance. The bespoke vessel and subsequent packaging give the product value and cachet.
With all of the packaging, the material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Gold in Packaging Design 2022
Angela Spindler - Creative Director/Designer, Andrew Simpson - Industrial Designer, Charlie Payne - Industrial Designer
Depot Creative, AU
By Beth, AU
Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson