Building a Brand’s Thought Leadership to Spur Innovation

by Phase2 Technology

The Become Innovation Index, a partnership of Mastercard and Harvard Business Review (HBR) Analytic Services, is an annual report of findings on innovation best practices from a survey of business executives and consumers around the globe. Phase2 content strategists, user experience experts, and the digital design team worked hand-in-hand to craft a narrative and user interface for Become that would captivate the target audience, deliver information clearly and quickly, and boost conversions--all while showcasing the Mastercard brand. The Become site succeeded in generating better marketing leads--C-Suite professionals in aligned industries.

Prize

Gold in Website Design 2022

Created by:

Lead Designer

Joey Groh

Design Company

Phase2 Technology

Profile Website

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Project Website

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Client

Mastercard