AECOM's Brand Refresh

by AECOM

Please see link to PROJECT for full project PDF. Over the past year, the world has changed – and our business has changed with it.
Our business’s evolution and our ambition to become a leader in Environmental, Social and Governance (ESG) supported by strong digital capabilities, required our brand narrative to evolve — to reflect not just where we are now, but where we are going — united globally by a purpose to deliver a better world.

This was our opportunity to stand out — to be more human and accessible, to celebrate our technical excellence and the people whose actions, every day, foster trust, and address our clients’ most complex challenges.

As the world’s trusted infrastructure consultancy and a leader in environmental, social and governance (ESG), we are determined to deliver Sustainable Legacies for our company, our clients, our communities and our planet.
With nearly 50,000 employees in over 100 countries, developing and implementing
a consistent and meaningful brand posed a significant challenge.

Over the years, our previous brand had become diluted. We didn't have a strong core brand narrative and no central direction, leading to inconsistent execution.

So, our brand refresh needed to reflect our current service offering as well as new tools, solutions and services that support our Environment, Sustainability and Governance (ESG) positioning, power our growth, humanise the brand and align with our purpose of delivering a better world.
Over six months, a small team of brand strategists and creatives conducted a global audit of assets across all internal and external brand touchpoints to determine what was working, and what needed to be fixed. Our consultation was extensive and exhaustive. We established a brand working group comprised of hundreds of staff directly impacted by AECOM’s brand, and a steering committee to ensure alignment with leadership and...

Prize

Bronze in Services - Other 2022

Created by:

Lead Designer

Juli Anderson, Deborah Harris and Matt Timmins

Design Company

AECOM

Profile Website

click here

Project Website

click here

Client

AECOM

Design Team

Rocio Delapenna, Jennifer Fairall, Camille Dagal, Wilson Alba, Brendon Dinglasan, Mel Blowes, Garreth Tissington

Video (direct link)

click here