Temples are cultural spaces where ethnic Chinese people have practiced their faith and observed rituals for centuries. As a mecca for the Mazu belief in Taiwan and beyond—a vast number of Mazu temples around the world can trace their origins to this place, a variety of traditional trades developed in Beigang, Yunlin and evolved into a temple art ecosystem. The spiritual value and local characteristics embodied in this sector attract more than 6 million domestic and foreign visitors to Beigang each year, making Yunlin one of Taiwan's major cultural hubs.
Traditional religion and culture are intrinsically linked to daily life and the folk. Yunlin's temple art ecosystem is a precious cultural asset for ethnic Chinese people. Generations of master artisans have tirelessly worked to transmit their skills and preserve their legacy in Beigang for four hundred years. In the present day, however, the century-old skills are at risk of gradually disappearing due to the rapidly changing times, aging craftspeople, and a lack of successors.
We helped the government promote this precious cultural asset by using modern forms of visual expression to capture the day-to-day and life experiences of master artisans and attest to the value of these age-old traditions. Additionally, a tech-backed immersive exhibition showcased the uniqueness of these forms of religious art. Transmission and innovation are essential for traditional trades to remain relevant to younger generations and endure in the future.
Silver in Branding for Social Change 2022
Yunlin County Government, TW
U VISUAL COMMUNICATION, TW
Director: WANG, TE-MING
Consultant: kuohui lien
Designer: CHIH CHI, LO