快雪堂品牌设计方案

by 广东中智华纬管理咨询有限公司

作为中国收藏茶品类第一的品牌,我们源于中国清朝乾隆大帝的古树贡品普洱茶,拥有乾隆大帝亲笔题字作为品牌标识
并选用茶树树龄在300、500、1000年三大阶段作为三大系列的茶叶包装。
整体设计结合了乾隆大帝的主体形象与奢侈品包装的概念,设计风格简洁大气,现代设计手法与传统文化相结合。
每一款快雪堂古树茶被赋予追求卓越的精神,体现了对千年古树茶的自然恩赐的一份敬意,并致力于传承中国古树普洱茶文化遗产。

The first brand in China’s collectible tea category, we own the ancient tree tribute Pu'er tea from Emperor Qianlong of the Qing Dynasty in China, and have the inscription written by Emperor Qianlong as the brand logo
And choose tea tree ages in the three stages of 300, 500, and 1000 years to become the three major series of tea packaging.
The overall design combines the main image of Emperor Qianlong with the concept of luxury packaging. The design style is simple and elegant, and the design is combined with traditional culture.
Every time the wonderful Kuaixuetang ancient tree tea is endowed with the spirit of pursuing excellence, it expresses a respect for the natural gift of the thousand-year-old ancient tree tea, and tells the story of the ancient Chinese tree Pu'er tea.

Prize

Bronze in Beverages – Tea 2022

Created by:

Lead Designer

肖伟源

Design Company

广东中智华纬管理咨询有限公司

Design Team

广东中智华纬管理咨询有限公司