by Noodle Wang

inBush is a flower shop and cafe during the day and a bar at night located in the Hsinchu Science Park. Its visual identity combines German floral art, coffee, and Japanese bartending to provide city goers a temporary shelter.

inBush means "hide in the bush''. The "U" of the logo represents the soft curves of the seat that can bear the weight of your day's boredom and stress. It also symbolizes the flow between the interchanging spaces of flower art, coffee and bartending. Additionally, the "B" mimics the image of the handle and latte art.

As you enter inBush, you experience a whole new classic elegance and timeless atmosphere created by the plant totems, arc line patterns, matched with the Midnight Blue, Forest Green, and Mahogany Red.


Bronze in Branding 2022

Created by:

Lead Designer

Noodle Wang

Profile Website

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Individual Credits

Art Director: Noodle Wang
Executive Manager: Sarah Peng
Account Manager: Grape Chiu