Voices for Cooperative Power’s campaign was created with engagement and recruitment as the primary objectives. By utilizing “personas” in the VCP campaign, we were able to deploy a multi-layered engagement strategy that would allow VCP to engage and motivate consumer-members to become involved in advocacy on issues important to them and their community.
Bronze in Character Design 2022
Jesse Bussey
Lead Designer: Shiqi Cai
Creative Director: Jesse Bussey
Kraft Mac & Cheese - Help Yourself...
Johannes Leonardo
Gold
Making QR codes fun
Thackway McCord
Silver
Robitussin Naturals
Smith Design
Silver
Gummy Monster-The taste of the world
New York Institute of Technology
Bronze