Voices for Cooperative Power Advocacy Personas

by DDC Public Affairs

Voices for Cooperative Power’s campaign was created with engagement and recruitment as the primary objectives. By utilizing “personas” in the VCP campaign, we were able to deploy a multi-layered engagement strategy that would allow VCP to engage and motivate consumer-members to become involved in advocacy on issues important to them and their community.


Bronze in Character Design 2022

Created by:

Lead Designer

Shiqi Cai

Design Company

DDC Public Affairs


National Rural Electric Cooperative Association

Design Team

Jesse Bussey


Individual Credits

Lead Designer: Shiqi Cai
Creative Director: Jesse Bussey