DroneArt, the art of building drones

by WECREATE

Key objectives: Create a UX and UI optimized e-commerce website based that fits all user requirements

Target audience: Techy drone fanatics

Market challenge: The drone industry is growing rapidly and so is the competition between drone builders. Droneart has found a niche by focusing on the tech savvy drone fanatics who are capable of tinkering with both the soft- as hardware of their drones, hence the pay off “The art of drone building”

The drone industry is growing rapidly and so is the competition between drone builders. Droneart has found a niche by focusing on the tech savvy drone fanatics who are capable of tinkering with both the soft- as hardware of their drones, hence the pay off “The art of drone building” Droneart’s brief to WECREATE was to design a completely new e-commerce website. Their existing website triggered negative reviews and did not generate a positive conversion rate. The main goal for us was to create a site that would show good conversion and SEO.
 
To get to the heart of the problem that the current site was experiencing we started the project by holding in-depth user interviews and discussions. This taught us quickly that users of the website had real difficulty finding the right drones and drone accessories to meet their needs.
 
This input inspired us to define and group the drones into four major categories: Flyer, Aerial Photography, First Person View and Acrobatic.

These categories served as the main point of focus and starting point for the site’s UX development.
 
The user interviews also helped us to categorize the drone accessories in a logical manner from a user experience perspective. During the UX design process we created multiple ways to categorize and highlight accessories per drone type.
The drone community is technical in...

Prize

Gold in Mobile Responsive Design 2018

Gold in WordPress Themes 2018

Silver in Website Design 2018

Created by:

Design Director

Eleonora Lam

Design Company

WECREATE

Website

click here

Client

CEI Conrad Electronic International (HK) Ltd

Design Team

Arthur Kuipers, Eleonora Lam

Credits

Individual Credits

Creative Director: Arthur Kuipers, WECREATE