Brand Identity for Invoke Hospitality

by Huck Yeah

For their brand identity, we explored pairing concepts of mythology and magic with strategy and confidence.

The resulting logo blends warmth and bold optimism — the diamond in the O stands for the spark of ideas she brings to the table, the curve of the V stands for protection, and the curve of the K is the guiding line that confidently leads their clients towards success.

The bay leaf crown is a nod to the owner's family tradition of gifting bouquets of bay leaves from a tree in their backyard.


Silver in Services - Other 2022

Created by:

Lead Designer

Jackie Huck

Design Company

Huck Yeah

Profile Website

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Project Website

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Invoke Hospitality

Design Team

Rose Flynn — Junior Graphic Designer


Individual Credits

Lead Designer: Jackie Huck
Junior Graphic Designer: Rose Flynn