The corporate banking world is known to be conservative when it comes to innovative, forward-thinking design. So when B2B bank Kempen invited us to design and build their new website we rose to the challenge. Starting point for the website was the new brand positioning that KesselsKramer helped Kempen develop. Based on that we started to use the term “haute finance boutique”. We wanted to blend that traditional, posh style with a feel of dedication, innovation, internationalism and some Dali style surrealism.