Tall, strong and proud, the logo mirrors the ethos of Bristol Myers Squibb and establishes them as a leader with real gravitas. A hand symbol—a universal expression of healing and humanity—represents the personal touch Bristol Myers Squibb brings to their work and to every treatment they pioneer. The elegant gray wordmark was drawn and exclusively customized for Bristol Myers Squibb. The condensed letterforms are rigorous and precise, reflecting the rigor and precision of science. But subtle curves give it softness, so it doesn’t feel cold or aggressive—emphasizing the company’s commitment to humanity and patient-centric care.
Bronze in Logos 2022
Executive Director-Corporate Brand & Patient Engagement at Bristol-Myers Squibb: Lori Kaplan
Co-CEO & Chief Creative Officer at Siegel+Gale: Howard Belk
Design Director at Siegel+Gale: Nijel Taylor