Bristol Myers Squibb—Transforming Patients' Lives Through Science

by Siegel+Gale

Bristol Myers Squibb has a robust library of more than 1500 icons. The hand drawn iconography style supports the visual system. Our style is inspired by the Bristol Myers Squibb corporate brand typeface and highlights: thick and thin strokes, spurs, geometric turns, and rounded corners. From patients to scientists- the icon library supports communications in a simplified way.

Prize

Bronze in Icon Design 2022

Created by:

Lead Designer

Rafael Medina

Design Company

Siegel+Gale

Client

Bristol Myers Squibb

Video (direct link)

click here

Credits

Individual Credits

Executive Director-Corporate Brand & Patient Engagement, Bristol Myers Squibb: Lori Kaplan
Co-CEO and Chief Creative Officer, Siegel+Gale: Howard Belk
Design Director, Siegel+Gale: Nijel Taylor