Bristol Myers Squibb has a robust library of more than 1500 icons. The hand drawn iconography style supports the visual system. Our style is inspired by the Bristol Myers Squibb corporate brand typeface and highlights: thick and thin strokes, spurs, geometric turns, and rounded corners. From patients to scientists- the icon library supports communications in a simplified way.
Bronze in Icon Design 2022
Executive Director-Corporate Brand & Patient Engagement, Bristol Myers Squibb: Lori Kaplan
Co-CEO and Chief Creative Officer, Siegel+Gale: Howard Belk
Design Director, Siegel+Gale: Nijel Taylor