Two Yolks – Branding the cheekiest and sexyest burger joint

by Hover Creative

Branding development for the funnest, gooeyest, most delicious burger joint in Burleigh, Australia (and the world); Two Yolks!
A new concept restaurant that brings everyone's favourite "side" into the limelight, an ode to the yolk. We worked with the founders to outline the overall brand and communications strategy, and establish a fun, quirky and sexy brand around the concept of "egg-porn".

We designed the logo to reflect the gooeyness nature of yolks and adopting loose and casual letter forms. Connecting with the restaurant's ethos of having everything "made in house" and using only the best, freshest ingredients, we designed a range of custom lettering pieces to be rolled out through the packaging and marketing touch points.

We developed a range of custom illustrations that further explore Two Yolks' main content pillars of beach, surf, health and overall good times to be rolled-out into merch, signage, menus and seals. It's fun. It's loose. It's cheeky, sexy and confident.

Prize

Gold in Integrated Graphic Design 2022

Silver in Branding 2022

Created by:

Lead Designer

Gabriel Celuque, Thiago Nogueira

Design Company

Hover Creative

Profile Website

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Project Website

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Client

Two Yolks Burleigh

Design Team

Talita Duarte