Genotype Co.

by Merril Cledera

Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.


Gold in Logos 2022, Freelancer

Gold in Packaging Design 2022, Freelancer

Gold in Health & Beauty 2022, Freelancer

Silver in Branding 2022, Freelancer

Created by:


Merril Cledera

Profile Website

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Project Website

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Prime Health Partners



Merril Cledera, US
Prime Health Partners, US