Crudo is a young leather accessory company who highlights love stories a lot. The brand wanted to build a image to stand as the "promised" item for young couples, like the wedding rings for marriage. Ultimately, the business is aimed to go worldwide. Regarding the expansion on business, Crudo seeked for a revamp on the website which previously built by shopify. They asked for an integration on functional features with friendly UI, such as a comprehensive ordering system with an exclusive customisation panel. On top of that, the website should be highlighting a lot on story-telling, with high attention to details to chase for an international retail website standard. Being classy and contemporary is what they are emphasising on.