VICTOR 2020 - Event Visual Identity

by MooC Chen

Starting from 2004 by Pingtung Peace Church, "The Legend of VICTOR" is a brand aiming to help young adults put goals into actions, develop honest personalities, and find keys of team working and leadership. "VICTOR" is an initialism that stands for Vision, Integrity, Commitment, Training, Obedience, and Responsibility.

Even during this challenging time back from the start of 2020, "VICTOR" continuously hosts camps and training programmes to spread these messages and bring positive thoughts. To echo such beliefs of braving the world with a winning mindset, we chose green that’s widely used in directional signs as "VICTOR"’s visual identity colour. Meanwhile, elements like graffiti, stickers and collages are widely used in designs and merch.

Prize

Gold in Branding 2022, Freelancer

Gold in Integrated Graphic Design 2022, Freelancer

Gold in Digital Design 2022, Freelancer

Gold in Events 2022, Freelancer

Created by:

Designer

MooC Chen

Profile Website

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Project Website

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Client

Pingtung Peace Church

Video (direct link)

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Credits

Advertisers

target design, TW
Pingtung Peace Church, TW