by Janet Chen

SafetyFOCUS is a learning experience taking deep dives into specific topics while offering a broad range of educational concepts. I was the sole designer of the project from start to finish of its two-year run (Feb 2020–Feb 2021). I developed the brand guidelines, built an extensive icon library, and defined the brand identity to promote the wide variety of track-based topics offered through the event. I oversaw all digital, social, and print deliverables ranging from infographic ad campaigns to an email design system and storyboard concepts for the event video.


Silver in Branding 2022, Freelancer

Silver in Events 2022, Freelancer

Bronze in NGO & Non-Profit 2022, Freelancer

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Janet Chen

Profile Website

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Project Website

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American Society of Safety Professionals