A series of experimental typographic variations and learning about different layout hierarchies. The main aim is to explore the typography and grid by using various textures, strokes, effects to create impressive layouts. Analyze the content of an existing food can wrapper, divide the information into different quadrants and redesign it in different formats. In this readability of the text is not the main aim. Exploring type to create beautiful designs is the main motive behind this project. Synthesis of typographic explorations is what was achieved in this project. This project was a platform for me to just play with different typography techniques. In this step, I used all my hand lettering calligraphy skills to create bold typographic layouts. Here readability of the text was not my main motive but my main focus was to explore my ideas with different techniques and tools. Typography to me is such a tool that can change the layout by creating the hierarchy and dominance in any design. This project won the London International Creative Competition Award, International Award 2021, and also SCAD Graphic Design Showcase 2021.
The whole project is described on my website: https://www.khushbooudaynayak.com/work/typographic-voice-and-visual-narrative-book-design