We worked with GE Healthcare to freshen up their very outdated site that had major usability issues and lacked brand cohesion. Our team outlined a strategy to elevate the user experience by leading with thought leadership across the entire site, allowing site visitors to quickly understand and validate their areas of expertise. With clearly defined goals and a solid UX Strategy, we were able to provide GE Healthcare with a beautifully redesigned website that educates, validates, and drives site visitors to contact them.