Green Giant: The Ugly Thanksgiving Sweater Giveaway Sweepstakes

by Smith Design

To kick off the 2021 holiday season Green Giant launched the Ugly Thanksgiving Sweater Giveaway Sweepstakes. Smith Design partnered with the Green Giant Team to create the graphics for 3 unique Ugly Thanksgiving Sweaters that celebrated the brand’s place as a staple on many holiday tables. The Sweepstakes gave sweaters to hundreds of lucky winners, and also launched Green Giant’s support for No Kid Hungry. From November 18 through November 25, 2021 Green Giant invited fans to share vegetable casserole or Thanksgiving table scenes on social media using #PasstheCasserole and tagging @GreenGiant. Each mention resulted in a $1 donation by the Green Giant brand to No Kid Hungry for maximum total donation of $50,000.

Prize

Gold in Promotional Materials 2022

Created by:

Lead Designer

Miles Hoffman / Glenn Hagen

Design Company

Smith Design

Client

B&G Foods