Robitussin Naturals

by Smith Design

Robitussin Naturals marked a pivotal expansion of the Robitussin brand into the naturals space, solidifying “cough authority” ownership and appealing to a new ’natural-leaning’ consumer. Utilizing transparent structures with labels that clearly indicated a departure from the base brand, we incorporated visuals that aligned with the natural/homeopathic category. All illustrations were completed in-house

Prize

Silver in Character Design 2022

Bronze in Packaging Design 2022

Created by:

Lead Designer

Mike Doyle

Design Company

Smith Design

Client

GlaxoSmithKline