Digital Ads and Campaigns Category

Entry Title:

Pop of Personality

Category:

Professional Digital Ads and Campaigns

Position:

Silver

Design Director:

Alixandra Williams

Design Team:

Jeremy Ryan, Beth Williamson // Lead Copywriter: Dalia Griffith

Company:

Scentsy

We’re fully dedicated to the art of self-expression, and this was an invitation to all Scentsy Consultants and customers to make their own trend-setting statement. We identified four big home décor trends and transformed them into stylish themes: Botanical Haven, Mix & Match, Indie Spirit and Wide Open Spaces. What better way to promote the campaign than with cleverly layered videos, using stop motion graphics. With hand-drawn elements and live human intervention, our Pop of Personality videos go from two-dimensional to 3D and back again, taking the viewer on an unexpected journey.
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