bLüm is a refreshing blend of premium citrus, purified water and botanical extracts. To make a compelling entrance in the beverage space, the brand was looking for a fresh, uplifting and unmissable look. We partnered with the Citrus World team to bring this innovation to life, from ideation to creative concepting to final design. The brand world is fresh and lively, celebrating pure ingredients and capturing a spirit of celebration, enjoyment and self-care.