Digital Ads and Campaigns Category

Entry Title:

Scentsy Summer Instagram Campaign

Category:

Professional Digital Ads and Campaigns

Position:

Silver

Design Director:

Autumn Northcraft

We’re obsessed with fragrance and how it makes life better! But we knew it would take some mad love to stand out among the vibrant visuals of summer. So we tapped in with a four-color palette of neon-level brights, unlikely props — fresh-carved watermelon, handmade papercraft, even deflated balloons! — and our best warm-weather products. For a quirky-surreal quality, we put our products in sunny scenarios and made them the star, humanizing Scentsy Bars to look like they’re taking a dip in the water or relaxing under an oversized umbrella.