Scentsy Summer Instagram Campaign

by Autumn Northcraft

We’re obsessed with fragrance and how it makes life better! But we knew it would take some mad love to stand out among the vibrant visuals of summer. So we tapped in with a four-color palette of neon-level brights, unlikely props — fresh-carved watermelon, handmade papercraft, even deflated balloons! — and our best warm-weather products. For a quirky-surreal quality, we put our products in sunny scenarios and made them the star, humanizing Scentsy Bars to look like they’re taking a dip in the water or relaxing under an oversized umbrella.

Prize

Silver in Digital Ads and Campaigns 2018

Created by:

Design Director

Autumn Northcraft

Website

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