Dark Skin Matters (Change Skin Cancer Care)

by Raffles Design Institute Singapore

“Dark Skin Matters” is a skin cancer campaign that addresses and changes the misconceptions that dark skin tone people have. This campaign also helps to educate them to know their skin better and how to take care of it so as to prevent melanoma. The campaign utilises the element of double meaning which reflects 2 things, myth and truth. The myth signifies the misconceptions of dark skin tone people and the truth provides the educational information to address the misconceptions.


Gold in Digital Design for Social Change 2022, Student

Gold in Integrated Graphic Design for Social Change 2022, Student

Bronze in Poster and Brochure Design for Social Change 2022, Student

Created by:

Lead Designer

Muhammad Firas bin Azhar

University or Design School

Raffles Design Institute Singapore

Design Team

Muhammad Firas bin Azhar