Branding Category

Entry Title:

Rebranding one of the best translation firms in Europe

Category:

Professional Branding

Position:

Gold

Design Director:

Adam Harasym

Design Team:

Marta Harasym Józef Kieraś Mateusz Gumula Patryk Dobrowolski Filip Gonciarczyk Rafał Kalfas

Company:

w wolnych chwilach studio

Client:

lidolang specialist translations

Individual Credit:

Józef Kieraś, Art direcor & Lead designer, w wolnych chwilach studio

Individual Credit:

Marta Przyborowska, Co-Founder & Web Developer, Owls Department

Individual Credit:

Mateusz Gumula, Photographer, w wolnych chwilach studio

Individual Credit:

Adam Harasym, CEO & Creative direcor, w wolnych chwilach studio

Individual Credit:

Marta Harasym, Interior designer & 3d designer, w wolnych chwilach studio

Individual Credit:

Jakub Przyborowski, Co-Founder & Lead Developer, Owls Department

Individual Credit:

Kuba Sarata, Project manager, Owls Department

Advertiser/Brand:

w wolnych chwilach studio, PL

Advertiser:

SEPROTEC Multilingual Solutions, ES

Advertiser:

lidolang specialist translations, PL

Advertiser/Brand:

Owls Department, PL

LIDOLANG A great team of passionate people, this solid company has existed for over 24 years and has many years of experience in cooperation with the best suppliers. Thanks to its, well-qualified employees, and rich technological supply network, lidolang is deemed one of the best translation firms in Europe. ABOUT THE PROJECT After our rebranding, lidolang became part of Seprotec Multiligual Solutions Group, scoring as one of the 30 best language service agencies in the world (rating by Common Sense Advisory, 2016). It was our task to conduct rebranding of one of the best translation firms in Europe. We started from detailed analysis and investigation of the sector the company represents. We outlined the brand strategy and implemented new brand identity. Bearing in mind company’s long, 60-year tradition and its recognizability, we decided to transform the existic sign, rather than replace it altogether. The implementation process was very vast and was completed in February 2016. During this process, our work for lidolang has given us lots of pleasure. SCOPE Copywriting Rebranding Brand strategy Wireframes, UI/UX Web design & development POS Photo shoots 3D visualizations Visual merchandising TEAM Marta Harasym Adam Harasym Józef Kieraś Mateusz Gumula Patryk Dobrowolski Filip Gonciarczyk Rafał Kalfas