SDG 2025

by Pratt Institute

The Sustainable Development Goals (SDGs) are a group of 17 global goals that aim to increase prosperity while protecting the earth and addressing social needs including education, health, gender equality, etc. The goals also serve as the framework for COVID-19 recovery (

This project provides a branding solution for the SDG 2025 exhibit “Did You Know?”, which aims to increase the awareness of challenges we are facing now and in the future, and promote the importance and urgency of sustainable development.

The concept of the identifier: Our world/future is loading. There are many problems yet to be resolved, but our effort is revolving around them.

All the visual solutions are developed based on the concept and graphical presence of the identifier. The 4th goal - Quality Education is used as an example for infographics.


Silver in Branding for Social Change 2022, Student

Silver in NGO & Non-Profit 2022, Student

Created by:

Lead Designer

Mengyao Zhang

University or Design School

Pratt Institute