Wang's Kitchen Brand Identity

by New York Institute of Technology

Wang's Kitchen is a food company base on New York, which manufactures frozen Chinese food.The word "王家" represents Wang's family. The word "御膳" represents the exclusive food of ancient Chinese emperors. This noble food must undergo many different tests and verifications before it can obtain the highest evaluation and recognition.Usually only the best chefs in the country can make such dishes, and they are only offered to the emperor. In 2021, the new design will present a series of brands with elegant aristocratic temperament, so that every customer can become an emperor in Wang's Kitchen!


Gold in Food - Other 2022, Student

Silver in Branding 2022, Student

Silver in Logos 2022, Student

Silver in Illustration 2022, Student

Created by:

Lead Designer

Alex Wang

University or Design School

New York Institute of Technology

Profile Website

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Project Website

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