Dognate (Dog Blood Donation)

by Raffles Design Institute Singapore

Dognate is an awareness campaign to promote dog blood donation in Korea. The campaign includes a promotional kit that aims to help the whole blood donation process more convenient to the owners, and more comfortable for their dogs. It comprises snacks and dog game to distract dogs' attention; soothing aroma oil to comfort the dog; and certificate for motivation for the owners, etc.

Prize

Gold in Promotional Materials 2022, Student

Gold in Branding for Social Change 2022, Student

Gold in Integrated Graphic Design for Social Change 2022, Student

Silver in Branding 2022, Student

Created by:

Lead Designer

Kim Somin

University or Design School

Raffles Design Institute Singapore