Singapore Airlines (Rebranding)

by NEW YORK INSTITUTE OF TECHNOLOGY

According to many global traveler surveys and Conde Nast Traveler publication in particular, “Singapore is known for setting records—from holding the number one spot on our Readers' Choice Awards for more than three decades...”

Singapore’s national history, identity, culture, and hospitality go back to ancient times and are strongly grounded in excellence, multiculturalism, and inclusiveness.

Drawing inspiration from their gorgeous, national flower, Singapore Airline’s rebranding unique color palette is based on an orchid. The choice for a Lion head as an initially hand-drawn, artistic logo, perfectly represents Singapore globally as the Lion City.

(c) 2019 Bendangtoshi Tiajungla Dominica Jamir

Prize

Silver in Logos 2022, Student

Silver in Airline 2022, Student

Created by:

Lead Designer

BENDANGTOSHI TIAJUNGLA DOMINICA JAMIR

University or Design School

NEW YORK INSTITUTE OF TECHNOLOGY

Profile Website

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Project Website

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