Nature Trust Project

by China University of Technology. (TAIWAN)

Environmental trusts have been around for over a hundred years, but in contrast, the promotion of the project in Taiwan has just started and there is only one case of it- Nature Valley. Nature Valley, founded in 2011, is not well known enough to effectively communicate the benefits of the environmental trust to the public. In view of advancing environmental education, this creation, by applying ecological reflection, develops an integrated publication, which focuses on the environmental brand assets of Nature Valley in Taiwan, through the communication of the unique ecological system of the scenic spot. The brand publications include the nature trust deed, the nature trust collection, the nature trust ecology file, the nature trust manifesto, the nature and ecology education textbook, and digital promotion, including website design and promotional animations, to demonstrate the benefits of the environment trust to the ecology, changing the previous human-centered mindset to a nature-based approach and co-existence with the environment. The results of the creation can also be delivered to the Nature Valley environmental land trust for the promotion of environmental sustainability.

Prize

Gold in Promotional materials for Social Change 2022, Student

Silver in Integrated Graphic Design for Social Change 2022, Student

Silver in Education for Social Change 2022, Student

Created by:

Lead Designer

Ai Xuan Chang

University or Design School

China University of Technology. (TAIWAN)

Profile Website

click here

Project Website

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Client

natural-valley

Design Team

Ai Xuan Chang , Wei Yan Wu , Yu Xuan Chen , Ru Ping Xu , Kuan Yung Huang , Chien Hsun Chen

Video (direct link)

click here