Good Ol' Fashioned Family Fun

by InFocus Film School

Arches National Park, Utah, USA
Gate Fold Brochure

The goal for this project was to promote and provide visitor information for a natural wonder.
My concept was “good old fashioned family road trip”, and the approach was intended to evoke nostalgia, take the reader on a trip, and inspire them to plan a family vacation of their own. To achieve this I sought inspiration from Googie style architecture of the 50’s and 60’s along with vintage postcards and advertisements. I envisioned a family looking through a box of old vacation photos and brought that concept to life with the selected imagery style and captions. To capture and hold the reader’s attention I kept the headings playful, the copy informative, and the overall mood of the project fun and inviting.


Bronze in Poster and Brochure Design 2022, Student

Created by:

Lead Designer

Rikki Bale

University or Design School

InFocus Film School