Seed & Soil Singapore

by The Apostrophe S

A branding project for Seed & Soil, a healthy beverage and dessert store based in sunny Singapore. Seed & Soil believes in eating food in its most natural form and that's how its name came about - a seed is the most natural form and the soil is what nourishes and helps the seed to grow.

The logo itself takes on a hand-drawn look and feel to highlight this idea. Other collaterals make use of a clean and simple design to allow the vibrant colours of the products to stand out. Our photography style for Seed & Soil uses a lifestyle approach and make use of natural lighting for an organic and natural look. Our branding efforts can also be viewed on our instagram -


Silver in Branding 2018

Created by:

Design Director

Shawn Yeo

Design Company

The Apostrophe S


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Seed & Soil Singapore

Video (direct link)

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Entrant Companies

The Apostrophe S, SG


Seed and Soil, SG