DAKA packaging concept design

by Man Xu, Tuo Zhang

Concept Packaging for an instant coffee DAKA. DAKA is a young instant coffee brand. Our goal was to retain its happy and lucky brand meaning and incorporate minimalism into it. The package design is inspired by modern art and 1990s Chinese songs, the visual conveys the slowness of coffee and the fast pace of life. The packaging uses simplistic and clean visual language to reflect the fast pace of new generation life. Simple lines and bright colors convey different coffee life.


Gold in Beverages - Coffee 2022, Freelancer

Silver in Packaging Design 2022, Freelancer

Created by:


Man Xu, Tuo Zhang

Profile Website

click here


DAKA coffee