Roo-Tattoo redwine design and branding.
Its a cool australian red wine for young men to explore a new target group for the customer. Its a red wine for tough young men who like tattoos, rock music and an independent lifestyle. In this context the label design and black structured paper generates a new look and feel of a mainly masculine red wine.
Silver in Packaging Design 2022
Andreas Müller-Eissing, Nader Wintz, Andreea Armbruster, Malika Specht