Lujo bar is an artisanal, minority, women-owned bath and body brand handcrafted in small batches by Ivonne Padilla and her team. The shower steamers are made from sustainably sourced, plant-based ingredients to create a gentle, skin-loving experience that is free of harmful synthetics. Lujo bar sought to ensure that their commitment to sustainability was also reflected in their packaging. We moved away from the existing plastic outer carton, as well as plastic wrapping each individual steamer, to packaging to using recyclable materials. Lujo bar’s new packaging features rich information on all box sides touting their brand story, ingredient benefits and diecut holes for customers to inhale the scent, enhancing the steamers’s sustainable and giftable experience.
Bronze in Packaging Design 2022
Aimee Kassana, Mohamed Samir, Adzaan Muqtadir
lujo bar, US
Product Renderer: Jamie Cardoso