Powered By Passion - Canon EOS 80D

by Paradox Media Pte Ltd.

Powered by Passion – A product branding campaign developed for Canon EOS 80D, communicating to serious photo enthusiasts with the burning desire to create powerful imagery and videos. The camera’s prowess is demonstrated through the intricate and high-risk maneuver of skilled fire dancers, capturing the mystic beauty of fire that would otherwise come and go before our eyes.


Silver in Branding 2018

Created by:

Design Director

Lynn Ho

Design Company

Paradox Media Pte Ltd.


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Canon Singapore Pte Ltd.

Design Team

Colin Yeap

Video (direct link)

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Individual Credits

Art Director: Colin Yeap, Paradox Media Pte Ltd.
Creative Director: Lynn Ho, Paradox Media Pte Ltd.