Branding Category

Entry Title:

Powered By Passion - Canon EOS 80D


Professional Branding



Design Director:

Lynn Ho

Design Team:

Colin Yeap


Paradox Media Pte Ltd.


Canon Singapore Pte Ltd.

Individual Credit:

Colin Yeap, Art Director, Paradox Media Pte Ltd.

Individual Credit:

Lynn Ho, Creative Director, Paradox Media Pte Ltd.

Powered by Passion – A product branding campaign developed for Canon EOS 80D, communicating to serious photo enthusiasts with the burning desire to create powerful imagery and videos. The camera’s prowess is demonstrated through the intricate and high-risk maneuver of skilled fire dancers, capturing the mystic beauty of fire that would otherwise come and go before our eyes.