Vanity Fair magazine rebranding

by ArtCenter College of Design

It's a rebranding project for Vanity Fair magazine. The goal of this project is to modernize the brand, but also remains its well-established formula: high-gloss and full-glamour. I hope to revive the grand, complex, and maximized style of the magazine and align it with the new brand voice: empowered, zeitgeist, and striking. Typography and image creation are the key components of this project. By experimenting with various ways of image-making and typographic gestures to tell the story, I'm envisioning to refresh the brand image and establish the new brand voice.


Silver in Magazine & Newspaper Design 2022, Student

Silver in Typography 2022, Student

Created by:

Lead Designer

Xinyi Shao

University or Design School

ArtCenter College of Design

Profile Website

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Project Website

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