by Edition


In today’s economy, traditional money-saving methods are falling short. Using information provided by the Reserve Bank of New Zealand, we calculated that, each year, Kiwis lose over one billion dollars in potential wealth by leaving their savings in the bank. Thanks to Covid-19 and the increased accessibility of trading platforms, Kiwis’ awareness of and appetite to be involved in their financial wellbeing is higher than ever. However, seeking out wealth managers and financial advice is still seen as ‘out of reach’ and tilted in favour of the intermediaries. We were frustrated with the inefficiency and lack of innovation in the industry. We needed to create a long-term wealth-building solution that provided a curated range of investments, to empower all Kiwis to safely save for their future. So we created Kernel with a mission to foster a wealthier, more financially literate New Zealand for generations to come.


We surveyed over 500 current and prospective investors and conducted 30+ interviews. We found many Kiwis are great at saving and repaying debt but hesitate when it comes to investing. One way to overcome this challenge was to create a standardised solution that felt bespoke to an individual's needs – ideas for which we delivered over a series of agile design and development sprints. Sprints started by sketching low fidelity solutions as a team before using a newly developed component library to bring to life designs we could share for feedback. We tested progress with users every week before inviting a core beta group of 120 existing Kernel investors to start using a functional MVP. Having a direct line of contact to our design team created a valuable feedback loop, empowering us to rapidly test and iterate before pushing live.


Kernel had to effectively deliver important information in a simple way...


Gold in Digital Tools and Utilities 2022

Gold in UX, Interface & Navigation 2022

Created by:

Lead Designer

Jodie Catterall

Design Company


Profile Website

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Project Website

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Design Team

Scott Kennedy, Ashley Keen, Nick Hayes, Armin Svoboda, Isaac Pattison, Jacky Jiang

Video (direct link)

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Entrant Companies

Edition, NZ