Vanity Fair magazine rebranding

by ArtCenter College of Design

It's a rebranding project for Vanity Fair magazine. The goal of this project is to modernize the brand, but also remains its well-established formula: high-gloss and full-glamour. I hope to revive the grand, complex, and maximized style of the magazine and align it with the new brand voice: empowered, zeitgeist, and striking. Typography and image creation are the key components of this project. By experimenting with various ways of image-making and typographic gestures to tell the story, I'm envisioning to refresh the brand image and establish the new brand voice.


Gold in Branding 2022, Student

Gold in Media 2022, Student

Created by:

Lead Designer

Xinyi Shao

University or Design School

ArtCenter College of Design

Profile Website

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Project Website

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Video (direct link)

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