CalBlueDream Brand Identity

by Westcliff University

CalBlueDream is a new skincare brand based in California. The brand offers skin, hair, and body care formulations created with meticulous attention to relax, customer experience, and efficacy and sensory pleasure in mind. The logo design shows the atmosphere and environment of California by using outlined symbols in minimalism.

The design of the "teal" color tone represents the products will not only take care of the daylight skincare but also brings a "California" experience in the night. The design emphasizes the relationship between nature and humanity for enhancing the user experience.


Gold in Logos 2022, Student

Silver in Branding 2022, Student

Silver in Health & Beauty 2022, Student

Bronze in Integrated Graphic Design 2022, Student

Created by:

Lead Designer

Siqi Wu

University or Design School

Westcliff University

Design Team

Siqi Wu, Haolai Zhou