Im Americano Cafe

by Savannah College of Art and Design

The project is an approach to tackle the problem of impending prejudice towards immigrants, refugees and displaced persons in America. It is a conceptual coffee shop based in Atlanta. Through ImAmericano Cafe,it is a design solution to the widening divide between immigrants, refugees, displaced persons, and the general American public, due to the lack of knowledge and communication. The aim is to create a safe space where people could interact and connect. The brand’s core value was equality, compassionate and communication and personality are welcoming, friendly and empathetic.


Silver in Branding 2022, Student

Silver in Branding for Social Change 2022, Student

Created by:

Lead Designer

Shu Ting Chan

University or Design School

Savannah College of Art and Design

Profile Website

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Project Website

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