Backpackers graphic identity

by Boske Design

City Backpackers Hostel has been located at Stockholm, Sweden since 1994. The task was to raise the brand into a young and modern establishment with Swedish orientation in an eclectic world context. Redesign of their logo, supplemented with playful and useful variants. Icons to illuminate different parts of the business. Useful pattern with designs from Stockholm and Sweden in different color settings.


Gold in Branding 2018

Created by:

Design Director

Karl-Magnus Boske

Design Company

Boske Design


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City Backpackers Hostel Stockholm