Branding Category

Entry Title:

Backpackers graphic identity

Category:

Professional Branding

Position:

Gold

Design Director:

Karl-Magnus Boske

Company:

Boske Design

Client:

City Backpackers Hostel Stockholm

City Backpackers Hostel has been located at Stockholm, Sweden since 1994. The task was to raise the brand into a young and modern establishment with Swedish orientation in an eclectic world context. Redesign of their logo, supplemented with playful and useful variants. Icons to illuminate different parts of the business. Useful pattern with designs from Stockholm and Sweden in different color settings.